the power to differentiate
experience difference...
"Insanity is doing the same thing over and over again
and expecting different results"
- Albert Einstein
Why Different
We are a Brand Communication Consultancy that believes Tribalism comes from our innate need to belong and our instinct for survival.
Human behavioural patterns, acceptance and perception directly reflect Tribal values. To be Human is to be Tribal. The challenge for Brands is to become part of popular Tribal culture.
For this, we must understand the tribe. Digitally and Offline.
At Reid, we do not just connect on Tribalism. We become part of the culture that creates it.
WHY WE SAY: THE POWER TO DIFFERENTIATE
Most Agencies focus on process and creative output.
This may lead to some work that ticks the checkboxes or beautiful ads, but it does not necessarily create Demand.
Our emphasis is on sales-oriented strategies and market segmentation that delves into motives and loyalty rather than demographics. We prioritize insights and data analysis to drive all our initiatives, ensuring a focus on driving sales above all else.
Services
Let's collaborate to bring your brand story to life.
DIGITAL GARAGE
Brand Positioning
Production
Event MARKETING
EXHIBITIONS & CONVENTIONS
Public Relations
Digital Garage
MAGGI experiences its biggest Growth. From 5th place to 2nd most engaged brand, with a 32% Volume growth for Bouillon cubes.
The world knows there is massive opportunity online.
Yet, they are not seeing the expected return on investment. Part of the problem lies in how we use digital and the measurement of vanity matrices such as likes and shares that mislead and have little business relevance. At Mandarin Reid, we understand this and focus purely on a business matrix that pushes the needle.
One of immediate selling or of building sustained sales through Demand Generation (AKA brand love).
Brand Positioning
Prime Grand
Colombo City Centre
Productions
Event Marketing
More than 3.3 Million targeted impressions visible only to the surfing community to bring together 100+ surfers for Sri Lanka’s only internationally judged surfing competition
4.2 million impressions
generated through post-event movie content that took viewers across various hills, estates and coastal locations around the island.
More than 20M impressions generated local and global earned & owned digital media platforms hosting 8 countries in Sri Lanka for the world’s only T20 Championship for College students.
Over 1.7 million casual and pro gamers from 7 gaming clans in Sri Lanka were reached through event media content and live stream to host Sri Lanka’s 1st DoTA 2 River Runes championship.
Exhibitions & Conventions
Our favourite letters of the alphabet are ROI, behind E&D (Exploration & Design).
Tribalism being the branding philosophy, Reid is driven by Disruption and Barrier Hunting as our underlying approach to market competition.
Learn more on this by talking to us.
Australia / APAC
Sri Lanka / South Asia
